A hallucination is a claim an assistant states about you that is false or cannot be verified: a price you don't charge, a service you retired, a policy you never had, an accreditation you don't hold — or the reverse, a strength of yours quietly omitted.
It is delivered with total confidence and no source shown. Buyers take it at face value, and you never see the objection because it was answered before you were asked.
Why it matters
One wrong price or invented limitation removes you from a shortlist silently. There is no bounce rate for a deal you were never in.
How it gets detected
Every answer we collect is checked line by line against a verified account of the business, and each discrepancy is flagged by severity and by engine. Patterns matter more than incidents: a single odd answer is noise, the same wrong claim across engines is a source problem.
How it gets corrected
We assemble the evidence, then pursue the proper correction pathways — the sources, the records and the published material that shape what gets said next. Then we re-observe to confirm the answer actually moved.
“The claim was never argued with. It was simply believed. That is what makes it expensive.”
Full methodology disclosed under engagement.